Brand Manager Portfolio

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and have been a leader in the industry for more than 200 years, and together we are working to deliver a smoke-free Nordic by 2035. Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of a dedicated team that’s driving our huge commercial transformation. To fuel our journey towards a smoke-free future we are now looking for a Brand Manager who can effectively lead and deliver marketing programs within our combustible category (CC) across the Nordics that enables us to fuel our journey towards a smoke-free future even faster. This is a senior role within the department reporting to the Director of combustible category. Your “day to day” In line with the overall portfolio strategy and business objectives, this role's responsibility is to develop short and long term brand strategies and action plans in the Nordic Markets. Oversee the planning, development and execution of all brand programs, including product development, research, and engagement activities. The role will include: • Develop and implement short and long-term brand strategies and action plans in line with overall portfolio strategy and business objectives. • Oversee planning, development, and execution of all brand programs, including product development, research, and engagement activities. • Drive and define annual brand plans, must-win battles, and 1+3 year strategies. • Conduct extensive market, competition, and consumer analysis to identify business opportunities and challenges. • Propose and manage brand strategies, ensuring alignment with growth targets and strategic positioning. • Lead brand toolbox and product initiatives, ensuring