Lifecycle Automation Operator

Lifecycle Automation Operator Global Performance Operator - CRM Journeys, Email, SMS, Nurture, Retargeting & Reactivation Company Platform: Nordic Investin Group & Sister Companies Role Type: Hands-on operator / builder - not a status title Talent Market: US-style performance standards; global candidates welcome Why This Role Exists We need a lifecycle operator to ensure that no leads, students, candidates, clients, or partners fall through the cracks. Every relevant contact must enter a structured flow that drives them to the next meaningful action. About Nordic Investin Group Nordic Investin Group and its sister companies operate across: Education AI Legal services Talent and staffing Digital platforms International expansion Capital strategy We build practical, revenue-driven businesses. This requires individuals who can take unclear, slow, manual, or broken processes and transform them into functional, scalable systems. This is a global role open to candidates worldwide. The working environment follows US-style execution standards: Speed Ownership Measurable output Direct feedback Accountability The final employing entity, assignment scope, and company placement will be determined after the interview process. Your Mission Build and optimize lifecycle systems across: CRM workflows Email and SMS communication Retargeting and reminders Nurture campaigns Onboarding journeys Reactivation sequences Key Responsibilities Build automated journeys for leads, candidates, students, clients, and partners Segment audiences based on interest, stage, behavior, source, and next-best action Write, test, and refine messaging that supports booking, applications, purchases, responses, and re-engagement Integrate lifecycle flows with CRM systems, dashboards, forms, landing pages, and sales follow-up Identify funnel drop-offs and implement automated recovery sequences Track and optimize performance across open rates, clicks, replies, b