Digital Platform Executive to BAT Fiedler & Lundgren

Do you want to drive digital growth in a global company where the pace is high and the ambitions even higher? BAT is now looking for a Digital Platform Executive who wants to play a key role in developing our digital presence and creating commercial impact through data-driven campaigns and smart customer journeys. In this role, you will work in a dynamic and fast-changing environment where you combine strategy with hands-on execution – and where your ability to deliver results truly makes a difference. Bridging offline touch-points with digital space in seamless consumer experience. About the role As a Digital Platform Executive, you will be part of our Consumer Experience team. You will collaborate closely with both local and international teams to ensure our digital platforms perform at their best – from strategy and planning to implementation and optimization. You will drive and develop our digital ecosystem with a focus on acquisition, conversion, and retention, while ensuring a best-in-class customer experience across all channels. The assignment starts immediately and will initially run for 6 months, with a strong possibility of extension. You will be employed as a consultant through Adecco. Your main responsibilities Drive, optimize, and further develop our digital platforms and campaigns Plan and execute digital initiatives across campaigns – from idea to launch and follow-up Work hands-on with websites by updating content, SEO, and technical development. Own CRM activities to increase engagement and loyalty Manage SEO efforts to maximize visibility and performance Set, track, and analyze KPIs, continuously optimizing towards business goals Collaborate with agencies and internal stakeholders to deliver best-in-class campaigns Ensure all work complies with legal requirements, regulations, and internal policies Your profile You thrive in a fast-paced and dynamic environment where you are expected to take ownership and deliver results. With a strong c