Growth Analytics Lead, International

Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health. We’re looking for a Growth Analytics Lead to help us scale user growth and revenue growth across our international markets. In this role, you will own and evolve how we measure, understand and optimize performance across the entire growth funnel – from acquisition and activation to retention and monetization. Sitting at the intersection of growth, marketing, product and data, you will play a key role in shaping our growth strategy by turning complex data into actionable insights. Your work will directly impact how we invest across paid, owned and organic channels, ensuring we drive efficient and scalable growth with a strong focus on CAC, LTV and unit economics. Please note that this role is based in Stockholm, Sweden. What you will be doing: Owning and developing Natural Cycles’ growth analytics framework across all markets, covering the full funnel from acquisition and activation to retention and revenue. Definining, monitoring and analyzing key performance metrics such as CAC, LTV, payback periods and overall unit economics across paid, owned and organic channels. Leading attribution and incrementality efforts, including designing experiments and evaluating channel effectiveness to guide investment decisions. Partnering closely with growth, marketing and product teams to identify opportunities, inform strategy and prioritize high-impact initiatives. Building and maintaining scalable dashboards, reporting and analytical models using tools such as Snowflake, Mixpanel and Tableau to provide visibility