CRM Marketing Manager

The Fishbrain Team has built and maintains the #1 fishing app in the US, designed for people who are passionate about fishing and outdoors. Our mission is to deliver an incredible experience that helps anglers achieve their fishing dreams, today and tomorrow. Want to take the #1 fishing app in the US with millions of users to the next level? Now is your chance! Our lifecycle communication has a direct impact on activation, retention, and subscription growth. We're now looking for a CRM Marketing Manager to join our CRM team and help us take that work to the next level. You'll report to the Head of CRM, and work closely with our CRM Campaign Manager as well as cross-functionally with our product teams and BI. We each run our own projects, but we make the bigger decisions together. This is a hands-on role with an analytical and strategic lean. You'll own lifecycle journeys and experiments end-to-end, and help us get sharper at measuring what CRM drives. The CRM function is growing in ambition. We want to be more systematic, more data-driven, and more integrated with the product teams. AI is also reshaping what execution looks like in CRM work, and we're looking for someone who finds that exciting and wants to help figure it out with us. What you'll do Own lifecycle flows and experiments across the user journey: onboarding, conversion, retention, reactivation, winback. Design and run A/B tests across email, push, and in-app messages. We're scaling up our testing practice and you'll help drive that. Partner with product teams on building coherent user journeys, where what happens in the app and what we communicate outside of it line up. Work hands-on in Braze to build segmented, personalized, event-driven flows. Work with data from Braze, Amplitude, and other sources to find opportunities and evaluate results. Help us strengthen how we measure and report on CRM performance. Work with the Conversion team on subscription campaigns, offers, and paywall experime