Performance Marketing Specialist

Bring Your Life  Are you fascinated by how digital campaigns drive engagement, traffic, and growth, and eager to make an impact? Join our growing Global Digital team at Thule, where you will work hands-on to optimize campaigns, analyze performance, and help strengthen our online presence.    What you’ll do at Thule  As a Performance Marketing Specialist, you will support our Global Online team in executing, optimizing, and analyzing paid digital campaigns across key platforms, with a focus on Meta (Facebook & Instagram) and/or Google Ads.  Working closely with content, marketing, and other cross-functional teams, you will manage campaign structures, audience segmentation, and testing strategies within your dedicated platform, while contributing to overall performance marketing excellence. You will drive campaign optimization through data analysis, ensure strong tracking and measurement frameworks, and deliver actionable insights to improve performance and ROI.  You will also contribute ideas to strengthen our paid digital presence, staying up to date with trends, platform developments, and best practices within paid performance marketing to help identify new opportunities. You will ensure campaigns are delivered in a way that is consistent with the brand and adapted to platform best practices.  In this role, you will report to the Performance Marketing Manager and be based at our Thule HQ in Malmö.    What you bring  To be successful in this role, we believe that you have a bachelor’s degree in Marketing, E-commerce, or a related field, along with a solid understanding of paid digital advertising. Hands-on experience with either Meta Ads Manager or Google Ads is highly valued, and experience across both platforms is an advantage.  You are confident working with campaign setup, audience targeting, A/B testing, and performance analysis, and you are comfortable interpreting data to drive optimization and decision-making. You enjoy working in a collaborative, detail-ori